This morning my husband shows me the Instagram account of a self made Italian millionairess who has made her fortune via Instagram. She just takes pictures of herself, in various outfits, looking sometimes like a model and sometimes quite normal. She has done this for years and now gets paid by fashion houses to promote their fashions. I assume that is how she has made her millions. My knee jerk judgmental response was that she is narcissistic. But that would be missing the point. She is clever. She has made